Digital Marketing refers to using digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online marketing activities including:

• Search Engine Optimization (SEO): Improving the visibility of a website on search engines like Google.
• Content Marketing: Creating and sharing valuable content to attract and engage a specific audience.
• Social Media Marketing: Using social media platforms to promote products, services, or brands.
• Email Marketing: Sending targeted emails to nurture leads and build customer relationships.
• Pay-Per-Click (PPC) Advertising: Running ads on search engines and other platforms where advertisers pay each time their ad is clicked.
• Affiliate Marketing: Partnering with individuals or companies to promote products or services in exchange for a commission.
• Influencer Marketing: Collaborating with influencers to reach a larger audience and build trust.
• Analytics and Data Analysis: Using data to measure the effectiveness of marketing campaigns and make informed decisions.

Digital marketing enables businesses to connect with their audience in real-time and provides measurable results, making it an essential component of modern marketing strategies.