Best Digital Marketing Course in kanpur

Modules Covered:

Module 1: Introduction to Digital Marketing

Module 2: Understanding Digital Channels

Module 3: Tools for Effective Campaigns

Module 4: Analytics and Reporting

Modules Covered:

Module 1: Basics of Design Principle

Module 2: Designing with Canva and Photoshop

Module 3: Logo and Branding Basics

Module 4: Social Media Graphics

Modules Covered:

Module 1: Keyword Research

Module 2: On-Page Optimization

Module 3: Off-Page Strategies

Module 4: SEO Analytics and Tools

Modules Covered:

Module 1: Building Social Media Campaigns

Module 2: Audience Targeting

Module 3: Content Strategies for Engagement

Module 4: Insights and Performance Analysis

Google Ads

Modules Covered:

Module 1: Google Ads Fundamentals

Module 2: Search Campaign Management

Module 3: Ad Copy Creation

Module 4: Budget and Bid Strategies

Module 5: ROI Analysis and Optimization

1. Module 1: Introduction to Meta Ads

   • Overview of Meta platforms (Facebook, Instagram, Messenger)
   • Basics of paid advertising
   • Setting up a Business Manager account

   Module 2: Campaign Objectives and Ad Creation

   • Understanding campaign goals (awareness, engagement, conversions)
   • Creating compelling ad creatives (text, images, videos)
   • Audience targeting techniques

   Module 3: Ad Optimization and Budgeting

   • A/B testing for performance improvement
   • Setting and managing budgets effectively
   • Using analytics to optimize campaigns

   Module 4: Reporting and Advanced Strategies

   • Interpreting Meta Ads Manager reports
   • Retargeting and lookalike audiences
   • Scaling successful campaigns

Modules Covered:

Module 1: Introduction to Mobile Marketing

Module 2: SMS and App-based Campaigns

Module 3: Mobile SEO Techniques

Module 4: User Behavior Analytics

Modules Covered:

Module 1: Finding Freelance Opportunities

Module 2: Building a Professional Portfolio

Module 3: Pricing and Negotiation

Module 4: Managing Projects and Clients